Brand Development

Toad’s Farm is a gourmet mushroom startup with bold sustainability ambitions but no name, logo, or brand identity. I joined the team to help shape it from the ground up.

We began with creative workshops and strategy sessions to define the brand’s tone, values, and vision. Through these early explorations, I helped develop the name Toad’s Farm, designed mood boards, and built initial visual directions that captured the essence of the brand: playful, earthy, and conscious.

I led the development of the full brand identity, including logo design, typography, color palette, and brand variations for different formats and uses. The final identity is flexible, friendly, and rooted in circular economy values.

Tools: Adobe Illustrator, Figma & FigJam.