Rebranding

Cafe Nexus is a student-run café and bar at Copenhagen Business School. In 2024, I led a full rebranding to modernize its identity and bring it visually in line with CBS Students, the parent organization.

The process began by deconstructing the existing brand and analyzing its connection to CBS Students. I designed a new logo system that merges elements from both identities, creating a stronger visual link while keeping the café’s distinct, energetic character. The final logo system includes full-color, black-and-white, and icon variations for flexibility across digital and print formats.

The rebrand extended across platforms, including an Instagram revamp with bold, consistent layouts and content designed to engage the student audience. I also updated the in-café visuals and ensured brand consistency on the website and across promotional material.

This rebranding was about more than look, it was about creating a brand that could communicate clearly, connect with its audience, and support a growing calendar of student-focused events.

Tools: Adobe Illustrator